bt
braintrust

Why Braintrust for Henry?

Market Outlook

Sizing the opportunity for evals, observability and AI tooling

LLM Market

20242030
2024: $6.4B
2030: $36.1B

AI in Observability

20232033
2023: $1.4B
2033: $10.7B
CAGR: 22.5%

Observability Tools & Platforms

20232030
2023: $2.7B
2030: $5.4B

AI Software (overall)

20242030
2024: $122B
2030: $467B

Indicative TAM (2030+)

$30B to $100B+ for GenAI tools, observability, and quality

Tools + Observability + Quality

Braintrust SAM

10% to 30% of TAM → approximately $3B to $20B

Based on adoption & scope

Core Problem:

How Braintrust Reduces that risk.

Average regression risk per change

Without evals
30%
With evals
7%

An average of a 77% reduction in deployment risk with structured evals

77%

Every Enterprise rolling out AI will need an evals engine

The Opportunity

Why Building Evals is Hard

The complexity challenge that makes Braintrust essential

Ambiguous Outcomes

Input Variance

Scoring Engine

Statistical Rigor

Data & Lineage

Offline vs Online

Tooling

Cost & Scale

Agents

Governance

Braintrust Value Drivers

Measurable impact that drives enterprise adoption

Reduce Time-to-Value

5x
more features in production
20x
increase in team productivity
50%
increase in product quality
300x
faster search than competition

Increase Competitive Edge

Move Faster
Build Reliably
Scale without overhead
Ship with confidence

Reduce Risk

Quality Assurance
Compliance & Security
Operational Risk
Siloed Evals

Reduce TCO

Reduce wasted cycles
Catch expensive regressions
Optimize model spend
No need to BYO eval engine

Why I Want to Join

It's a No-Brainer

Excellent Leadership

Sales, Engineering, Venture, Board

Must-Have Product

Differentiated solution

Massive Market

Hyperscaling opportunity

Early Stage

Build a territory from scratch

What I Bring to Braintrust

Commitment, Discipline, Excellence in Execution

Process Pure Approach

1
Build
2
Move
3
Close
4
Expand
Pipeline

Logos I Landed & Manage

Established Relationships & Market Knowledge

AT&T
HPE
Dell
NVIDIA
Google
Mastercard
Box
Chick-fil-A
Chipotle
Lennox
Avanade
Block
eHealth
Epicor
Fiserv
Infosys
Itron
Mortgage Cadence

How I do It

1
Prospecting
2
Discovery
NBM Gate
4
POC
Tech Win Validation
6
Procurement
7
Onboarding
8
Expansion

Where I've Done It Before

Tigera Success Stories

Tigera Achievements

$4.2M
Territory built from zero
18
New enterprise logos
#1
Revenue producer
40%
Of company new ARR

Process Excellence

Build → Move → Close → Expand
Systematic pipeline development
Consistent quota overachievement
Enterprise relationship mastery

Ready to Build Together?

Let's Scale Braintrust in TOLA

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